The global Automotive NVH (Noise Vibration Harshness) materials market size, in terms of value, is projected to reach USD 11.6 Billion by 2020, growing at a CAGR of 5.4% between 2015 and 2020. The increased necessity to reduce noise and vibration from vehicles and governments’ regulations to make quieter & safer vehicle are key factors driving the growth of the global automotive NVH materials market.
Absorption was estimated to be the largest application in 2014. Absorption materials are manufactured using various thermoplastic polymers, engineering resins, and rubbers. Manufacturers incorporate various rubbers, namely, EPDM, synthetic rubbers and NBR for fabricating various parts of automobiles to dampen and control the vibrations experienced by occupants in the vehicles. Polyurethane foam sheets are used in the NVH absorption application in automobiles.
Car segment is the largest end use consumer of automotive NVH materials and accounted for the major share of the market, in terms of value, in 2014. The demand for automotive NVH materials is directly proportional to the demand of cars. HCV are the fastest growing vehicle type for the forecast period 2015-2020. This growth is mainly due to the fact that these vehicle types are mostly involved in transportation aspect of infrastructure activities. The upcoming infrastructure projects around the globe are paving the way for the growth of HCV.
Market Condition 
Currently, Asia-Pacific is the largest market for automotive NVH materials, accounting for more than half of the global market size, by value and volume, in 2014. Among all the countries, China dominated the automotive NVH materials market in 2014, closely followed by the U.S. India is the fastest-growing market in the world and is expected to surpass South Korea and Japan in the automotive NVH materials market in the future. Along with the rising demand of automotive NVH materials in the Asia-Pacific region, international automotive NVH materials manufacturing companies find it reasonable to manufacture NVH materials in the Asia-Pacific region than in other regions due to the lower manufacturing cost, and availability of skilled workforce.
Following are The Key Competitors 
Companies such as ExxonMobil Chemical Company (U.S.), Mitsui Chemicals Inc. (Japan), 3M Co. (U.S.), Covestor (Germany), Borgers AG (Germany), Huntsman Corporation (U.S.), The DOW Chemical Company (U.S.), BASF SE (Germany), Celanese Corporation (U.S.) and laxness AG (Germany), are the dominant market players in the global automotive NVH materials market.